Studio Musings

Friday, January 31, 2014

Breaking through the Mid-Campaign Slump

Looks like we're in the mid-campaign doldrums for the Kickstarter for Explorations in Freeform Peyote Beading, my newest book project.  I thought I'd shake things up a little bit with a couple of new stretch goals and share them here:

Week Three Stretch Goals
  • 60 Backers or 75% funding by midnight Wednesday, February 5th, I'll add an original beady sketch to every book ordered through this campaign.
  • 70 backers or 80% funding by Wednesday, I'll create an exclusive digital addition and will send it to every pledge level from $5 up once the Kickstarter succeeds. 
  • Just so we're clear - if we reach the second stretch goal (70 backers/80% by Wednesday), I will draw beady sketches in all print books ordered AND send the exclusive digital addition to all backers at $5 or above.  
The addition will feature a photo essay of the construction process for a piece not included in my book, and will be exclusive to this campaign.  It will be delivered at the same time as the digital and print books.  I will work on this addition after the book itself has gone to press, but before it has returned from the printers. 

How you can help:

Become a Backer - Show your support by becoming a backer.  Specific pledge rewards start at $10, but EVERYONE who backs my project at any level from $1 on up will be listed on a special page on my website and blog as an amazingly wonderful supporter of this project

Spread the Word: Head out to your favorite forums and social media sites.  Make sure they're relevant: beading, freeform peyote, seed beads, ... you know the score.  With an emphasis on no spamming here and adhering to forum protocol and rules: write a post or comment in an existing one about this book and Kickstarter.  Someone else already created a post?  Add a comment; it still counts.  Have your own thread going from a couple of days ago?  Add something to your earlier post to freshen the topic, or write a new post - perhaps mentioning the new stretch goal. Don't spam - no one loves a spammer - make the posts thoughtful and contributory.

That's it ... continue creating a buzz.  You have all been truly, wonderfully AWESOME in this respect!  When you do this, post a comment here and let me know.

Add ons
Several people have asked about ordering extra signed copies of the finished book.  Now, any backer at the $10 level or above can purchase additional signed copies of the book for $30.  Simply add $30 for each book (up to 10 total books due to Kickstarter rules).  If we reach this week's stretch goals, I'll even draw sketches on the title page of every copy if you'd like.

After the campaign succeeds, I'll send out a survey to verify what the extra amount was for so I get it right.

Anything else you'd like to see, or anything you think I should add to this campaign (Including topics for inside looks at the book project itself)? Let me know - I'm always open to suggestions! 

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